About Alan Johnson

Alan Johnson is an internationally renowned fashion photographer. He is the man behind many successful advertising, fashion editorials and catalogue shoots.

Alan believes that true success lies in creativity, innovation and a seamless client relationship. Add to this his innate understanding of light, form and perspective – and his passion for drama and theatricality – and you will see why Alan pushes the boundaries of conventional photography to bring his clients images that capture the essence of their clothes and seduce the viewer.

Because Alan has been creating beautiful images all his life, he understands the power of photography as an art form; he also understands commercial reality and the role of the photographer in reinforcing and communicating his clients’ brand values. This is why he believes in building a fun and rewarding relationship with his clients during shooting and post-production.

Alan is renowned for his ability to bring the best out of his models and has worked with Vogue cover girl Oxana Zoubakova, Bond Girl Kaja Wunder ,Miss World finalist Jelena Jakovijevic also Britains next top model winner Lucy Ratcliffe and Gossard Super Model kate Groombridge.

Alan builds working relationships based on openness and trust as he believes this is the only way to achieve the best outcomes. He has always shared his knowledge and experiences as he knows the ‘little things’ can make all the difference - especially in a world where quality is everything.